What I Provide

Full-Funnel Campaign Development

I design and launch integrated campaigns that move buyers from awareness to closed deal. This isn't about running isolated tactics—it's about building complete programs where content, paid media, email, and events work together as a system.

What this includes:

• Campaign strategy and messaging architecture

• Multi-channel execution (LinkedIn, content, email, webinars, events)

• Funnel-stage nurture programs (top → middle → bottom → post-sale)

• Sales enablement and alignment

• Performance tracking and optimization

Best for: Companies launching new products, entering new markets, or scaling what's working.

I build LinkedIn campaigns that drive qualified pipeline, not just impressions. From audience strategy to creative testing to budget optimization, I manage the full program and integrate it with your broader demand gen efforts.

What this includes:

• ABM strategy (1:1, 1:few, 1:many)

• Audience segmentation and targeting

• Creative strategy and A/B testing

• Budget management and ROAS optimization

• Integration with CRM and sales workflows

• Monthly performance reporting and optimization

Best for: Companies with $25K+ monthly ad budgets ready to scale LinkedIn as a pipeline driver.

LinkedIn ABM & Paid Social Strategy

Sales-Aligned Demand Generation

I partner with sales leadership to build programs that actually convert, measuring what matters to revenue teams and marketing teams alike. This means understanding buyer committees, creating content that moves deals forward, and building feedback loops between marketing and sales.

What this includes:

• Regular partnership with sales leaders on ICP, messaging, and goals

• Lead scoring and qualification frameworks

• Sales enablement materials (battle cards, case studies, demo decks)

• Closed-loop reporting (marketing-sourced vs. marketing-influenced pipeline)

• Funnel analysis and conversion optimization

Best for: Companies where sales and marketing aren't aligned, or where MQLs aren't converting to opportunities.

Content Strategy & Execution

I build content engines that drive demand. From founder-led thought leadership to SEO strategy to editorial calendars, I create content programs that support the full buyer journey and integrate with paid and email channels.

What this includes:

• Founder-led content and thought leadership strategy

• Editorial calendar and content planning

• SEO/GEO strategy and optimization

• Case studies and customer storytelling

• Blog strategy and execution

• Content repurposing for social and email

Best for: Companies that know content is important but struggle with consistency, strategy, or connecting content to pipeline.